Queen Mary, cricket still king and another wake-up call for rugby revealed in 2023 Aussie search data


Matildas Sam Kerr and Mary Fowler – whose reported relationship with NRL star Nathan Cleary has catapulted her into the tabloid spotlight – were the two most searched names in Australian life in 2023.

Google revealed the Matildas duo topped the list of most searched Aussies this year. The list was dominated by sports stars, with former Australian cricket captain Michael Clarke third after some high profile issues in his public life. Dan Andrews, at No.5 behind Reece Walsh, is the first non-sporting figure on the top 10.

Kerr’s incredible achievements for the Matildas and Chelsea, along with her World Cup injury that saw her miss the pool matches, put her top of the list, ahead of her young gun teammate Fowler, who experienced a huge surge in popularity off the back of her strong World Cup campaign. That, followed by the news of her friendship with Cleary, has titillated the click bait news sites.

(Photo by Gareth Copley/Getty Images)

The Cricket World Cup in India was the sporting event Aussies most searched for in 2023, followed by the 2023 Ashes series in the United Kingdom.

The Big Bash League also featured in the top ten most searched sporting events, beating out the likes of the Champions League, FA Cup and other domestic football codes. 

Equal to the Cricket World Cup was the search for football: most notably, the Matildas. The FIFA Women’s World Cup was the third most searched sporting event for 2023, with ‘How to watch Women’s World Cup?’ being the most googled ‘how to’ question of the year in Australia.

Ellie Carpenter celebrates a goal. (Photo by James Worsfold/Getty Images)

Boxing and wrestling events proved popular with Australian audiences, with the Jake Paul vs. Tommy Fury clash and UFC 294 making the top ten, while international men’s football also featured with the Champions League and FA Cup, while the LIV Golf League and United Cup tennis tournament rounded out the list.

It does beg the question though: what about the other sporting codes?

Concerningly for Rugby Union, the Rugby World Cup and Super Rugby Pacific made barely an appearance in the results, with the question ‘How to watch Rugby World Cup?’ coming in eighth in the most googled ‘how to’ question. Even more surprising was the code’s newest acquisition, Joseph Suaalii, not featuring at all, despite his signing being a topic of intense debate for both rugby league and union fans.

Despite Walsh’s prominence, the NRL, State of Origin and Kangaroo test matches in the Pacific Championship Series didn’t crack the top ten, as neither did the likes of some of it’s most well known figures like Nathan Cleary, Latrell Mitchell, Josh Addo-Carr or James Tedesco.

The AFL and AFLW also failed to crack to the top ten, in addition to both A-League competitions.

While some may question as to how some events appeared to be much more popular than established Australian sporting events, the numbers may also suggest that there is a serious disconnect between the supposed big sporting codes of the nation, and what Aussies are actually searching for. 

Selected Lists: Year in Search: Here’s what Aussies searched for in 2023


Cricket World CupAshesWomen’s World CupJake Paul vs Tommy FuryBBLChampions LeagueUFC 294FA CupLIV Golf United Cup


Sam KerrMary FowlerMichael ClarkeReece WalshDan AndrewsBianca CensoriTim TszyuKathleen FolbiggEllie CarpenterLidia Thorpe

You can check out the full results of what Aussies searched for in 2023 here.

Leave a Reply

Your email address will not be published.